Alchemy Partnership appointed to nex

nex, Singapore’s biggest mall in the North-East, has appointed The Alchemy Partnership as its creative agency. The appointment was made after a competitive pitch involving several agencies a few months ago.

Doreen Yeo, Marcom Manager of nex, said that the mall has become the convergence point for all those working, studying and living in the North-East.

“Our goal is to set nex apart from other suburban malls through unique advertising campaigns. We believe that Alchemy will be able to help us achieve that based on the quality of their creative ideas and craft,” said Yeo.

Alchemy’s Managing Partner, Michael Liew said, “nex has clearly differentiated itself as a leading suburban mall in Singapore and this is evident in the scores of people flocking to it every day. The Agency’s task is to give the mall a crisp identity in its marketing communications and keep the people coming.”