Four musicians jamming in the Singapore traffic jam while driving an open-top MINI Cabrio
November 17 2011, 8:03 pm | | 3 Comments
Kinetic in Singapore took to the streets for a new campaign for Mini aptly named Mini Trafficjamming”.
Kinetic took to the roads in an open-top MINI Cabrio with a local hip-hop+funk band SIXX, playing live on motorways and roads island-wide. With the band’s infectious tunes, the agency created pure musical motoring mayhem which caught the attention of motorists and pedestrians everywhere they went.
Credits:
Advertising Agency: Kinetic, Singapore
Creative Director: Pann Lim
Art Directors: Jonathan Gian, Desmond Tan
Copywriters: Joseph Davies, Eugene Tan

3 Comments
Well done, Desmond and Aarika.
Simply enjoyable 🙂 Well done Kinetic.
I think you’ll find this much more amusing
http://www.youtube.com/watch?v=0zxxM9EYQzY