Four musicians jamming in the Singapore traffic jam while driving an open-top MINI Cabrio

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Mini.jpgKinetic in Singapore took to the streets for a new campaign for Mini aptly named Mini Trafficjamming”.

Kinetic took to the roads in an open-top MINI Cabrio with a local hip-hop+funk band SIXX, playing live on motorways and roads island-wide. With the band’s infectious tunes, the agency created pure musical motoring mayhem which caught the attention of motorists and pedestrians everywhere they went.

Credits:

Advertising Agency: Kinetic, Singapore

Creative Director: Pann Lim

Art Directors: Jonathan Gian, Desmond Tan

Copywriters: Joseph Davies, Eugene Tan