Brendon Smale moves from Japan to join BBH Asia Pacific as Integrated Creative Director

BBH Asia Pacific has hired Brendon Smale as Integrated Creative Director.

Smale (pictured) started his career as a web designer and cites working his way up through plenty of  ‘blood sweat and tears’- as web designer, graphic designer, film & motion graphics editor, digital art director, film director, installation director and creative director.

He spent the last nine years in Japan, most of his time at Syn Create – a boutique Tokyo based agency founded by Simon Le Bon. He also worked closely on projects with Saatchi & Saatchi Tokyo.

Smale’s previous clients include Moët & Chandon, Hennessy Artistry, Red Bull, G-Star, Lexus, Jeep, DaimlerChrysler, Marc Newson, Starbucks, Nike, Apple Inc, Duran Duran  and Placebo, to name a few.

Among his most notable campaigns – the Moët & Chandon “A Tribute to Cinema” simulated reality video installation, featuring Scarlett Johansson. Another favourite project he directed was with Redbull – on a low budget film about the birth of international Hip Hop “Breaking the Divide”

Said Steve Elrick, Regional ECD at BBH Asia Pacific: “With a fantastic integrated pedigree like this we would have been daft not to snap him up. Plus we like the idea of having more people with names like a villainous Dickensian character!”