Macy’s catch Bieber Fever for Black Friday
November 22 2011, 9:12 am | | No Comments
Macy’s will today unveil a Black Friday-themed television commercial called “Screamers,” via JWT New York, featuring Justin Bieber, for their Black Friday midnight opening.
JWT worked with Macy’s to tap into “Bieber fever” by spinning America’s obsession with the superstar into a humorous tale of unexpected encounters as he makes his way to Macy’s for “Black Friday,” traditionally the biggest shopping day of the year and kick-off to the holiday shopping season in the U.S.