Viacom 18 appoints Scarecrow Mumbai as creative agency for its new channel – Sonic

The creative duties of India’s Viacom18’s new channel – Sonic has been bagged by Scarecrow Communications. The win was a culmination of a systematic long-drawn pitch process. Sonic will be India’s first channel to exclusively target at India’s young adults who fall in the 10-17 year-old-age bracket. The content will largely comprise action, adventure and animation, through television shows and movies.

Says Raghu Bhat, Founder Director, Scarecrow Communications, “Sonic is a triumph of segmentation. Somewhere between puberty and adolescence lies a million dollar opportunity. We are happy to partner Sonic on this treasure hunt.”

Scarecrow has been growing at a healthy rate in the past one year with wins such as Nestle, Future Capital, Rupa and Quikr.