KitKat Christmas App via JWT Singapore doles out some ‘naughty’ to balance all that holiday nice

Tis the season to be naughty – or at least have a laugh on your friends’ behalf. XM/JWT Singapore has created a Christmas Facebook app for Kit Kat that gives young Singaporeans a chance to create fun, festive mischief with a series of witty online gifts designed to deliver a smile.

Aimed at the youth market, this digital campaign leverages quirky, dark holiday humour. When Facebook users click on the app, a giant, flaming candy machine plummets from the sky, landing squarely on Santa himself. Users pull a lever on the machine and out pops a series of 13 shareable gifts, ranging from sarcastic Christmas cards, goofy card tricks and a ‗time machine hairdo’ that snaps onto photos of friend that users select from their Facebook albums. The tongue-in-cheek gifts appear on their friend’s wall. The tagline reads: “For a Christmas that’s more naughty than nice. Have a break, have a Kit Kat.”

“The idea was ‘secret Santa’ meets naughty and fun – a Facebook app that lets our young audience give silly gifts to their friends and make fun of them all. Kit Kat is the smile in their break,” says Jun Fukawa, Chief Creative Officer, JWT Singapore.