AKQA use red lipstick to help empower women and fight domestic violence in China
December 13 2011, 9:33 am | | 2 Comments
Domestic violence affects around a third of all families in China. “You are” is a movement designed by AKQA China to empower women in China using a red lipstick awareness campaign.
2 Comments
Empowering women by telling them they have to wear makeup to fit into society’s view of beauty.
Good job advertising!
Worked on this campaign.
Hmm…