A font fights floods in Thailand

The Thailand Flood Crisis 2011 happened to be the worst in 30 years. It affected the people, the businesses, and even the stability of the government in Thailand.

Font Fights Flood Project is a charity project by Suthisak Sucharittanonta, CEO of BBDO Bangkok and one of flood victims, together with Thai Red Cross to help relief Thailand and Thai flood victims. FFF designed a set of Font for people to download for their usages as well to spread out the word about Thai flood Crisis. Everyone can download Font Fights Flood and donate to relief Thailand at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Font Fights Flood contains 66 alphabets and symbols which represent incident and element that occur during the flood in various perspectives. For example, people lived on roof, chairs turned into walking shoes on water.

Credits:

Chairman&Chief Creative Officer: Suthisak Sucharittanonta

Deputy Executive Creative Director: James Makanas

Creative Director: Wichian Thongsuksiri

Asso. Creative Director: Taya Soonthonvipat

Copywriter: Taya Soonthonvipat, James Makanas

Art Director: Suthisak Sucharittanonta, Wichian Thongsuksiri

Typographer: Taya Soonthonvipat, Tumz Horriziny

Account Handle: Thitinut Hirunprueck 

Project Management: Sukontha Jantawong

Strategic Planning: Jintakan Sricholwattana, Sakila Banyen

Web Developer: Eighteggs

Font Specialist: Numchoke Sinmongkolraksa

Illustrator: Tumz Horriziny