McCann appoints new managing director to run Thai brand activation and shopper marketing arm

McCann Worldgroup Thailand has appointed Yod Sukwiwat as managing director for Momentum – the group’s brand activation and shopper marketing discipline.

In his role as managing director, Yod has the mandate to push Momentum’s brand engagement platform, which includes activation, shopper marketing, promotions and sponsorships through close collaboration, in tandem with all disciplines of McCann Worldgroup, in the hope of strengthening and growing Momentum’s service offerings in the Thai market.

Yod is a veteran of marketing and general management, and brings with him 20 years of experience and a proven track record in highly reputable companies such as GMM Grammy, J Walter Thompson, Columbia TriStar Buena Vista Films and Unilever.

“We are delighted to welcome Yod to our growing and dynamic team. He has an entrepreneurial drive that has led him to set up and run two successful multi-media companies previously. It is this combination of entrepreneurial zeal and strong leadership qualities that will be invaluable for Momentum as it capitalizes on the exciting, explosive opportunities this market has to offer,” said Monica White, CEO of McCann Worldgroup.

Michael Robinson, regional managing director, Momentum Southeast Asia said: “Over the last six months we’ve focused on acquiring talent with category expertise. Yod’s music and entertainment background on its own is a huge differentiator, and when partnered with our shopper, promotional and sponsorship offerings further elevates our ability to deliver unlimited solutions to transform our clients business in Asia.”