Dubai Lynx launches Young Marketers School sponsored by Wunderman/Y&R
The Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa, has today announced the launch of the Wunderman/Y&R Young Marketers School at Lynx, a learning programme targeted at marketers and brand managers, aged 32 years or younger, working within a client organisation.
Sponsored by Wunderman/Y&R, the Young Marketers School at Lynx will offer an intensive programme focusing on the importance and relevance of creativity in brand communications and strategy. The participating young marketers will be taught current market trends, a better understanding of the client-agency relationship, as well as skills and best practices needed to accomplish more outstanding communications for their brands.
The Wunderman/Y&R Young Marketers School at Lynx will take place 4-6 March 2012. The two and half day agenda will include partaking in festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions relevant to creative marketing.
Says Emma Lancaster, Dubai Lynx Festival director: “As more client organisations attend the Festival to broaden their understanding of the importance of creativity in brand development, by launching the Wunderman/Y&R Young Marketers School at Lynx, we will provide a unique and invaluable learning platform for the younger generation to engage from the outset of their careers with the creative industry. We are truly delighted to offer this opportunity to the younger generation with the support of Wunderman/Y&R.”
Nassib Boueri, of Wunderman/Y&R commented: “We firmly believe in client-agency relationships and the need for young marketers to have the right voice. Therefore we are extremely happy to be associated with the Dubai International Advertising Festival as they introduce the regions very first platform for this. This will help shape the next generation of marketers and support great work in this region.”