The Integer Group moves into India

The Integer Group is to open an office in Mumbai, India, in alignment with TBWA\India, to serve both its global and Indian clients. Integer India will launch with several blue chip clients including PepsiCo and Procter & Gamble, and will be led by Sreejit Nair who has over 12 years of client side channel experience with leading brands in India and the Middle East.

“We have noticed that brands in India are increasingly recognizing the importance of having a deeper understanding of shoppers. Integer uses this knowledge to develop shopper marketing programs that result in an improved shopping experience for the shoppers and better conversion at retail for the brand. The introduction of the expertise and passion of The Integer Group allows us to take retail programmes and solutions to a whole new level for clients,” said Sreejit Nair, managing director of Integer India.

Commenting on the launch of Integer India, Dan Paris, Regional Managing Director of The Integer Group Asia Pacific said, “There is no question that over the last few years all across Asia, there has been a tremendous shift in the way that clients are looking at their spending, particularly in media. At the same time, shopper marketing has evolved into a powerful new philosophy for clients, to not only tap in to a whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending.” Paris added, “It is fast becoming the future methodology for consumer engagement and I am delighted that we now have a great team in place in India to complement our Asia Pacific footprint.”

The Integer Group was first launched in the U.S. and is one of the world’s largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group, Inc.  As the 16th global office, India will be joining a network of other international offices in Europe, Asia, Africa, North and South America, and the Middle East. Some of Integer’s leading clients include MillerCoors, Procter & Gamble, Pernod Ricard, Kellogg’s, 7-Eleven, Michelin, and NISSAN.

Along with the office opening, Integer is releasing The Checkout International: Indian Shoppers. The Checkout is a global newsletter that publishes results from an ongoing survey conducted by The Integer Group where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. The Checkout is available for download at www.shopperculture.com.