Call for Entries to Singapore Effies

The Institute of Advertising Singapore has launched the ‘Call for Entries’ for the 2012 Singapore Effie Awards, an award which honours the country’s most effective advertising campaigns.

Now in their 9th year in Singapore, the Effies recognise campaigns that have demonstrated insightful strategy, outstanding creative and deliver real results for the client. Marketers and agencies can now submit entries through the IAS website.

Ben Lightfoot, CEO McCann Worldgroup Singapore and the 2012 chairman: “As businesses hit another year of uncertainty, budgets will again come under scrutiny – it is more important than ever to demonstrate that marketing solutions are a valuable investment for brands looking to thrive, not just survive.  The Singapore Effies are the only awards which celebrate the best work – work that not only looks great, but delivers hard-hitting results which build brands.  If it doesn’t get results, it doesn’t get an Effie. 

“Being a small island, there’s a perception that it’s easy to engage consumers in Singapore, but we’ve seen consumers begin to ‘switch off’ over the last year.  We’re excited to see the innovative campaigns that have truly connected with Singaporean shoppers.” Lightfoot continued.

Entries are invited across 18 categories including Automobiles / Vehicles / Automotive Aftermarket Products and Services, Beauty Products & Services, Beverages – Alcohol, Beverages – Non-Alcohol, Consumer Electronics, Corporate Reputation / Professional Services, Education, Entertainment, Fast food, Casual Dining and Restaurants, Financial Services – Cards, Financial Services – Products/Services, Government / Institutional / Recruitment, Leisure Products / Other Consumer Goods, Non-Profit / Pro-Bono / Public Service, Real estate, Telecom services, and Travel / Tourism / Destination.

The last date for entry submission is the 16 March, with finalists announced in mid April.