ING invite you to meet your future self in new campaign out of Leo Burnett Malaysia
ING Insurance Malaysia has launched their new plan called INGeasi For You. It comprises a Facebook app, print ads and radio. The brief to Leo Burnett Kuala Lumpur was to convince young Malaysians to buy an ING investment plan – a tough task as the youth don’t like to think long term and their needs are more immediate.
Called Meet Your Future Self, the app lets people meet a future version of themselves, who lives the life they dream of. It creates a Facebook profile of them in the future. They can choose to go 5, 10 and 20 years from now. Based on their dreams, they see what their future self does, via pictures and status updates.
The future self travels the world. Owns a Harley. Runs a quaint bookstore. And so on. Everything they’d love to do.
Executive Creative Director: Eric Cruz. Copywriter: Ramanjit Singh Gulati. Art Director: Alan Chong. Agency Producer: Theresia Dewi. Account Management: Lynn Wann, Azuin Rahman, Kaling Ng, Beewei See. Planning: Sutapa Bhattacharya. Project Manager: Helmi Ismail. Project Executive: Chew Mei Ling. Content Engineer: Daniel Tan. System Engineer: Rizky Prilian. Digital Head: Ken Chin. Sound Studio: Real Time Studios. Photographer: Allen Dang, Wizard Photography.
1 Comment
Nice app. Is there a timeline version too?