McCann Worldgroup China bolsters leadership

McCann Worldgroup has appointed Jesse Lin (left) as Chief Executive Officer for McCann Worldgroup Greater China. At the same time Tomaz Mok has been elevated to Chairman, McCann Guanming China, further demonstrating the network’s commitment to this important market. China will become the second largest advertising market this year, outpacing Japan, according to IPG’s MAGNAGLOBAL.

“Jesse possesses the essential traits to lead the transformation of McCann Worldgroup in China and we are delighted he has now agreed to join us to lead the market,” stated Nick Brien, Chairman & Chief Executive Officer, McCann Worldgroup. “Jesse has experience, both locally and internationally, to lead the organization. Together with Tomaz, they will innovate off of our strong heritage in China whilst delivering the necessary infusion of strategic innovation and creative ambition.”

“The combination of Jesse and Tomaz will be a powerful force,” stated Charles Cadell, President, McCann Worldgroup Asia Pacific. “With incomes rising and Chinese consumers become more discerning, the role of brands has become increasingly important, helping to influence purchase decisions. With the best leadership in place, McCann Worldgroup China is positioned to offer its client portfolio effective brand strategies to drive share and growth,” concluded Cadell.

Lin joins McCann Worldgroup with 17 years experience in the communications industry, with eight of those in China. Lin was Wieden & Kennedy’s first managing director China and more recently served as President, DDB Group Shanghai. His knowledge and experience spans both digital and traditional communications within Greater China and international markets.

Mok, a respected industry figure, will continue to be a tremendous asset to McCann Worldgroup, in a larger role, representing the company and partnering with Lin in the management of McCann’s China operations. Currently Mok divides his time as Managing Director, McCann Erickson/ SGM Works and Vice Chairman and Executive VP/ Professional Management of McCann Worldgroup China. He joined McCann 28 years ago and has worked across three roles, three regions, seven cities and seven offices.