Projector Tokyo’s Intel ‘Museum of Me’ wins Cyber best of show at AdFest

March 20 2012, 2:32 pm | BY Lynchy | No Comments

TreeRings.jpgThe winners of the Design, Print Craft and Cyber AdFest Lotus categories were announced on day one of the festival.

Presiding over the Design Lotus and Print Craft Jury Panel was Stanley Wong (anothermountainman), Visual Communicator at B4000 Communications, Hong Kong.

Design Lotus

ADFEST introduced the Design Lotus category in 2008 to recognize this important craft skill and this year, out of a total of 203 entries, there were 3 Gold, 17 Silvers and 8 Bronze awarded, as well as Best of Show.

Best of Show was awarded to I&S BBDO Inc. Tokyo for Design Nori (Seaweed) in the category for Self-Promotion. Two Gold Lotus Awards went to Dentsu Inc. Tokyo . for “The Ultra Asian” in the Poster category and “Magic Menicon” in Best integrated Design category. The third Gold was awarded to Leo Burnett India Mumbai for “Gandhifont – Now in Hardcover” in Books & Publications category.

“I think that most of the judges really appreciate the work that is Asian focused and craft-driven,” said Design Jury President Stanley Wong(anothermountainman),  Visual Communicator from 84000 Communications, Hong Kong. “We were also impressed with the work that addressed the tragedy of the Asian crises in Thailand and Japan [last year],” Wong adds.

Print Craft Lotus

In the Print Craft Lotus category, there was a large tally of 9 Golds, 11 Silvers and 15 Bronzes from a total 201 entries. There was no award for Best of Show.

Two Gold Awards were won by DDB Singapore for “Tree Rings” (Wildlife Preservation) in “Best Use of Illustration” and “Single Art Direction”

Remix Studio Bangkok also won two Gold Awards for “Lincoln” (Super Rich Currency Exchange) and for “Lincoln/Elizabeth/Mao” campaign for the same client

Another double winner was Illusion Co.,Ltd. Bangkok who picked up two Gold Awards for “Blow Hard: Squirrel” (Electric Leaf Blower LS 2503) and the campaign “Blow Hard: Frog/Chameleon/Squirrel”.

pictionary_jetfighter.jpgThe other three Gold Awards were won by Ogilvy Malaysia Kuala Lumpur for “Quick Draw Wins” (Pictionary), George Patterson Y&R Melbourne for “Surface: Detremination/Confidence/Courage” (Navy) and Dentsu Inc. Tokyo for “The Ultra Asian: The Ultra Asian I/II/III/IV” (ADFEST 2011 Exhibition).

Print Craft Jury President, Stanley Wong (anothermountainman), who is Visual Communicator of 84000 Communications, Hong Kong, summed up the work. “There were many successful pieces of work submitted where very powerful images have been created by computer. But I also saw a lot of craft work in the entries that were done by hand in a very traditional way. I would say this is equally important [with computer animation] and still really appreciated by all judges. As an art director, I was glad to see a good balance overall. Half the entries in this category did not use computer-generated visuals”.

museum_of_me.jpgCyber Lotus

Out of 280 Cyber entries, 34 Lotus Awards were presented including 9 Golds, 14 Silvers, 11 Bronzes and One Best of Show.

Tokyo agencies almost swept the board in the cyber category, picking up eight out of nine Gold Awards and Best in Show.

Projector Tokyo won Best of Show in the Best Use of Social Media category for its work Intel for called ‘The Museum of Me”. The work also won a Gold Lotus for ‘Best Use of Interactive Video”.

Hakuhodo Inc. Tokyo won three Cyber Golds: two Golds for work produced on Google Chrome called “OKGo – All is not lost” and one Gold for “The Google Puzzle”.

The other five Gold Cyber Lotus Awards went to Leo Burnett Sydney for Census “Spotlight”, Hakuhodo i-studio Inc. Tokyo for Suntory Natural Mineral Water “Recycloop”, Party Inc. Tokyo for ToyToyota “Backseat Driver”, Drill Inc. Tokyo for Touchwood “Xylophone” and  Shipoo Inc. Tokyo for Internavi “Connecting Lifelines”.

“Creating a remarkable digital execution isn’t easy,” says Cyber Jury and Grand Jury President Bob Greenberg, Chairman/CEO/Global Chief Creative Officer of R/GA New York. “It needs to have stunning design craft, seamless use of technology, a user experience that’s easy to understand, it needs to be relevant to the consumer and it needs to add value to the consumer – either in usefulness or entertainment value.”

“Fortunately, the jury found a few great pieces that balanced all these elements well. We also noticed a growing number of good mobile applications, gamification ideas and ideas with strong local relevance. Overall, I must say that the work entered into the Cyber Lotus category is on par and in some cases, even better than work I’ve seen at major international shows.”