Bob Chua appointed chairman at GO

March 26 2012, 8:27 pm | BY Lynchy | No Comments

Bob Chua has been appointed Chairman of GO Communications Group. Chua, founder of the Pulse group, Asia’s leading Digital Research Agency joins the Board of Directors of GO Communications.  

GO Communications CEO, Michael de Kretser said, “Chua’s appointment is pivotal to the company’s growth plans and Asia Pacific geographic expansion. The Public Relations/Communication requirements are evolving at lightning speed and it is critical to keep pace with practices from research to the digital world.  “Not forgetting the dynamic component of creativity. Chua’s experience of local and Asian markets will be invaluable”.

Chua said, “My key role as Chairman will be to implement a blueprint strategy for a regional network. Plans and discussions are currently taking place for joint venture and wholly owned GO Communications offices in Thailand, Indonesia and Vietnam. These offices should be fully operational by end 2012”. 

GO Communications clients include Berjaya Roasters, Celebrity Fitness, Fischer-Price, Gleneagles Kuala Lumpur, Katch-I Group, Mattel Games, NIKON, Melbourne University, Optimax, Orbusneisch, Pandora, Sunway Lagoon, Tourism Victoria, TNT Courier Express and QBE. GO Communications has been growing by double digit figures.  In 2011, GO won over 20 new accounts across a broad industry range.

Aside from the traditional market offering of consumer, corporate and technology practices, GO Communications has built expertise in new specialisations that recognise the changed complexity of the communications landscape. Basic digital competency is a requirement for all executives and includes a social media strategy team.  In addition GO Communications established practices for finance and health.

To add more expertise to its portfolio, GO Communications has appointed two sporting icons – golfer Stewart Ginn and professional footballer Abbas Saad, as Sports Brand Directors.

De Kretser said, “Sports and Events marketing is becoming a big part of our client communications strategy. Ginn and Abbas are vastly experienced marketers and will support sporting events for clients. Both Ginn and Abbas now reside in Malaysia.

Ginn has won golf tournaments around the world including Australia, Europe, Japan and the USA.  He has won the Malaysian Open twice and the Malaysian Masters Cup. Abbas played soccer for both Singapore and Australia and dubbed the ‘the Singapore Beckham’ during his playing career.  He currently is football commentator on the Astro Network.