LG’s local language translator

Rediffusion Y&R, Gurgaon, India wanted to demonstrate how technology can break down cultural and language barriers. LG Optimus Black is an Android based Smartphone.

The campaign shows how simple thoughts are often difficult to communicate.  The phone allows the users to break communication barriers through its language translator widget and other accompanying interfaces.

Agency: Rediffusion-Y&R, Gurgaon, India