Ogilvy’s McDonald to spearhead PR education

Marion McDonald, Managing Director, Strategy & Measurement for Asia Pacific at Ogilvy Public Relations, has become Vice Chair of the Asia Pacific Chapter of the International Association for Measurement and Evaluation of Communication (AMEC). McDonald will work with John Croll, CEO of Sentia Media, Chapter Chair to grow membership in the region and introduce new education initiatives.

“In an era where many Asia Pacific marketers report feeling like they’ve landed on ‘Planet Data’ without a map, AMEC is uniquely positioned to lead education on smarter communications measurement”, said McDonald, who helps Ogilvy clients learn to speak the boardroom language of effectiveness, drawing on her eighteen year FMCG client background.

John Croll, CEO of Sentia Media and Chair of the AMEC APAC Summit said: “Marion will bring senior global PR consultancy insights and knowledge to the growth of the APAC Chapter. She will be a key player in our work to educate PR professionals of the important of communications measurement.”

The International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research.