Adopt a pet and create your own stories
The Hong Kong Animal Adoption Center (HKAAC) believes that every animal should have a home where they can be cared for and be loved and nurtured. They hope to highlight the joyous experiences with pets and to build empathy with people so that more animals will be adopted.
Leo Burnett Hong Kong borrowed from cultural contexts of iconic animals in comics that we have all known since we were young. They then created three visuals using real dogs and cats to resemble these icons in their classic scenes. The agency hopes to motivate people and instill empathy in them so that they too will want to adopt a pet and create their own unique story with them.
Credits – Executive Creative Director: Connie Lo. Creative Directors: Miranda Shing, Adrian Lam, Creative Director/Copywriter: Wen Louie. Copywriter: Fanny Lau. Art Director: Bun Lam. Photographers: Patrick Yick. Ho Siu Hak. Digital Imaging: Henry Chan.
1 Comment
Hmmm, if Snoopy up there is a “real dog” then his snout needs urgent attention from a vet. He’s suffering from “Digitalimagingitis” more severely than either Garfield or Snowy.