Meridian Communications Mumbai tap Ogilvy for talented duo to lead creative department

Meridian Communications in Mumbai – part of the WPP holding group, has  appointed Ogilvy’s Anuraag Khandelwal and Satish deSa as Executive Creative Directors and will assume this new responsibility with effect from June 1.

Announcing the appointment, Piyush Pandey, Executive Chairman and Chief Creative Officer, Ogilvy Group, South Asia, said, “Meridian has found itself two young men who are very ambitious and full of exciting ideas. I have asked them to make Meridian a place that gives their friends at Ogilvy sleepless nights. I’m sure it will be healthy competition and result in some great advertising on both sides of the family.”

Together Khandelwal (pictured at bottom) and deSa (pictured at top) boast a collective wealth of 26 years industry experience that will reinforce Meridian’s creative output. A major part of their career has been spent forging a fantastic partnership at Ogilvy, Mumbai. During their association here, they have created stellar campaigns for big brands like TATA Motors, IPL, Cadbury, Tata Sky, Aegon Religare Life Insurance, Unilever’s Beverages, Oberoi Realty and Hutch, to name just a few. Over the years, they have together collected metal, both nationally and internationally.

Anuraag says, “When we were asked to head Meridian, Mumbai, I thought – here is another opportunity to challenge ourselves. Because each time we’ve done that, we’ve been encouraged by the outcome. We’re sure this time won’t be any different. Can’t wait to get started.” Satish adds, “We believe that our appetite for constantly reinventing ourselves, for setting new standards is what will differentiate Meridian in the near future.”

Speaking on this infusion of young blood, Samrat Bedi, Head of Office, Meridian, Mumbai adds, “The passion Anuraag and Satish have for new-age work is remarkable. Their recent IPL ‘Carnival’ campaign attests to that. And that’s exactly the kind of fresh creative energy that Meridian needs today.”