Dentsu Inc establish new Promo Tec subsidiaries in India and Indonesia to strengthen sales in Asia

Dentsu Inc. President & CEO, Tadashi Ishii has announced the establishment of two new Dentsu Group companies, Promo Tec India Private Limited and PT. Promo Tec Indonesia. Both companies are subsidiaries of Promo Tec Pte. Ltd., a company established in Singapore last October as a subsidiary of Dentsu Tec Inc. (President & CEO: Hiroaki Hori, wholly owned subsidiary of Dentsu Inc.) to accelerate the Dentsu Group’s growth strategy in Asia and meet increasing client needs in the region’s sales promotion domain.

Attention is being focused on Asia as a growth market, with particular emphasis on the countries of India1 and Indonesia, and there has recently been a rapid increase in enquiries about the production of premium goods as well as out-of-home (OOH) advertising areas such as store development, in-store promotions, events and corporate identity (CI).

Promo Tec India and Promo Tec Indonesia have been established to strengthen the Group’s activities in the sales promotion domain, and both companies will start operations in June.