At Asia Square work feels like play

Asia Square believes that what’s better for people is better for business.

TBWA Singapore have come up with a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what’s more, it has outstanding facilities for unwinding and relaxing.

A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Credits – Creative Group Heads: Maurice Wee, Antti Toivonen. Art Director: Lawrence Hu.

Copywriter: Isaac Ho. Photographer: Hon (Shutterbug).