Lowe Lintas Mumbai and Lifebuoy Super-Fast Handwash win India its first ever Global Effie

After being shortlisted earlier in the month along with brands like Nike, Google and X- box, Lowe Lintas and Partners India’s campaign for ‘Lifebuoy Super-Fast Handwash’ was declared the 2012 Global Effies Bronze winner at New York last week.

Joseph George, CEO, Lowe Lintas and Partners, India (pictured) said “As an agency, we take the Effies seriously, so winning not just the Lowe & Partners Worldwide Network’s but also India’s first ever Global Effie is hugely satisfying and encouraging”.

Saji Abraham, Global Planning Director, Lifebuoy and Virat Tandon, Global Business Director, Lifebuoy said, “Lifebuoy “Superfast” Hand-wash is a liquid handwash formulation that kills 99.9% germs in 10 seconds. We responded to this fantastic innovation with a simple but insightful and persuasive idea – that children are in a hurry when it comes to hand-washing; and so if your handwash cannot keep pace with them, germs on their hands will just not go. This campaign won because we were bold, competitive and consumer focused at the same time”.