Lowe Thailand hires Rob Hall as GM for OPEN

OPEN, the integrated activation division of Lowe Thailand is expanding the range of brand engagement and integrated activities, within the Lowe group.

Rob Hall joins Lowe after four and half years as Director of Digital & CRM at ARC/Leo Burnett Thailand. Previously Hall was a Brand Integration Business Director at Rapp/DDB Sydney, and has worked throughout Asia, including Tokyo and Singapore.

Lowe Thailand CEO Jeremy Hine says: “Rob joins us at a very exciting time for OPEN, Lowe Thailand and the market as a whole. We are evolving our range of services to suit the changing nature of the market and client needs, specifically focusing on building our digital services capability.”

“Integrated solutions for brands across every customer segment and multiple, yet relevant, channels is a must. Rob has great knowledge and experience of this market and his background in integrated campaign management and especially digital will prove invaluable as we scale up our operations,” Hine continued.

“I’m excited to join the OPEN Thailand team, because it comes at a crucial time of change for agencies and clients in this country and in the region,” Rob Hall said. “A 360 integrated approach, with brand activation as a major component, has never been more important for our clients. The Lowe Group is committed to creating the right resources and tools to meet these challenges head on.”