Bajaj Miniz lighting fits anywhere
July 11 2012, 7:01 am | | 2 Comments
A print campaign from Touchstone, Mumbai to highlight how small the Miniz range of CFL’s from Bajaj are.
Creative Director: Adi Upadhyay. Art Director: Kailash Chaudhari, Salil Dandekar, Adi Upadhyay. Copywriter: Adi Upadhyay. Photographer: Vishal Bhosle. Retoucher: Deepak Khapare.
2 Comments
Reasonably creative. Send to Spikes and London Festival!
Like Al Fatiha had said, this is reasonably creative. The only problem is that it feels like any other ‘award-winning’ ad. Maybe it’s the picture-ad paradigm. Maybe it is because it shouldn’t be in illustration format. If the bulbs are that small, I’ll believe it better if you shoot it. Illustrating the streaming light doesn’t cut it, I think.