After losing the account Taxi sell its Mini
Canadian creative hotshop Taxi is auctioning off its Mini on ebay following their loss of the account in Canada. The agency held the account for a decade and apparently kept the 2008 Mini in their boardroom.
The ebay listing reads: “What you are looking at here is the last MINI Taxi Canada is ever going to sell. And that’s pretty significant, because over the past 10 years we’ve managed to help sell over 40,000 of them. That’s quite a few. And we’ve had a lot of fun in the process, picking up a bunch of awards from all over the world.
“But alas, all great drives must come to an end. So to honor 10 years of good times and even better work, we’re making our last sale one we can all feel really good about and are donating the proceeds to our favorite charity – Covenant House Toronto.
“So go ahead and bid generously. Maybe the karma alone will get you out of a traffic ticket or two.”
The current bid stands at C$10,500.

3 Comments
Wonderful…nice way to turn a misfortune into a kick ass house ad.
Hope you win an award for it.
Nice. Very very nice.
Now that’s one classy way to find a silver lining in an account loss, and to generate positive PR for your agency while doing it. Good job.