Creative Juice\Kuala Lumpur establishes new management structure to drive revitalization

Creative Juice\Kuala Lumpur has appointed Yee Hui Tsin to the position of General Manager. Yee will work closely with newly promoted New Business Director, Judy Wong and digital savvy Creative Director VJ Anand who joined the team on July 1st this year.

Before joining the team at Creative Juice, both Yee and Wong built their foundations at Naga DDB. At Creative Juice\Kuala Lumpur, they were business heads leading, managing and building a portfolio of clients including Nissan, RHB, P1, AXE, F&N, Nando’s and Gamuda.

“The agency is blessed with two loyal and able leaders within its ranks, commented Sa’ad Hussein, Chief Creative Officer of the TBWA Group in Malaysia. “Combined with creative talents of VJ Anand, I am looking forward to seeing them raise the agency to greater heights.”

“Creative Juice is positioning the team to be young and hungry to meet the dynamic and challenging demands of the industry,” added VJ Anand. “It will also accelerate the efforts to drive digital marketing across all disciplines. Digital should is part of our DNA, and not just a department add-on.”

Last week, TBWA announced the promotion of Sa’ad Hussein to the position of Chief Creative Officer of the TBWA Group in Malaysia, including TBWA\Kuala Lumpur and Creative Juice\Kuala Lumpur.

Pictured (from left to right) VJ Anand, Yap Sai Kee, Yee Hui Tsin and Judy Wong