LB Malaysia celebrates network’s 77th year

Leo Burnett commemorated 77 years of creative success in offices worldwide on Friday, 3 August 2012. In Malaysia, its 230 employees celebrated the “77+” themed event highlighting its signature HumanKind approach for meaningful creative work that inspires change in public perception which ultimately influences human behaviour.

The anniversary event held at “The Pool”, saw Burnetters clad in playful 60s American jazz fashion, while getting dance lessons in Swing. In the spirit of celebration, contests included creating the best interpretations of the late Mr. Leo Burnett through miniature sculptures, and Leo Burnett’s Long-Service Awards were also presented to the deserving staff. A gift of USD$77, in reflection of the corresponding years that Leo Burnett has been in business, was also presented to each and every Burnetter.

Having recently bagged the prestigious “Overall Agency of the Year 2012” award from Advertising + Marketing magazine based on a survey from over 430 Malaysian advertisers and marketers, Tan Kien Eng, Chief Executive Officer of Leo Burnett Malaysia said, “Our “77+” celebration is a “thank you” to our Burnetters in appreciation for their dedication and creative performance. Our success is reflected in our quality and range of growing clientele and we would not have achieved our position today without our remarkable staff at Leo Burnett Malaysia,”