Finalists out for Singapore Media Awards
The Singapore Media Awards (SMA) has released the list of finalists to this year’s awards.
Organized by the Association of Accredited Advertising Agents Singapore (4As), the SMA recognises innovative media practices and strategies that contribute to an effective advertising campaign. The spirit of the Awards inspires media excellence within the industry, and celebrates the achievements and contributions of Singapore’s media talents. The award also reinforces the importance of media in the success of a well executed advertising campaign.
Since its inauguration in 2005, SMA has been raising the bar for Singapore’s media industry, and remains as Singapore’s pinnacle award for media professionals. Its award gala night is an annual culmination of the best talents and creative minds in the industry, well attended by more than 400 guests, including advertising and media agencies, client marketers, and media owners. Awards for SMA 2012 will be presented at the Awards Show & Dinner, to be held on Wednesday, 5th September 2012, the must-attend event for the media community.
SINGLE MEDIA CATEGORIES
Best Use of Digital: Sponsored by The AsiaOne Network
Finalists
Olay Project 360: Challenging Indifference
Moment of Truth
Be Positive
Mercedes-Benz C-class Coupe Signature Drive
Big On Winning
Best Use of Mobile: Sponsored by The AsiaOne Network
Finalists
NIKE 4Silos
35th Anniversary Celebration
Big On Winning
Mercedes-Benz 125! Race
SingTel mioTV Modern Family Season Pass
Best Use of Search: Sponsored by ST701
Finalists
Starwood Hotels & Resorts
Pizza Hut-Using Search for Higher Sales Growth
SingTel mioTV BPL Crisis Management
AirAsia Berhad
SingTel eshop Relaunch
Best Use of Magazine: Sponsored by SPH Magazines
Finalists
HTC One X-Catalog Takeover
Scan for a Scent
Kenzo Flower Tag
Nestle Infant Nutrition
Magnum Pele Coco
Best Use of Newspaper: Sponsored by SPH
Finalists
Color It Up!
BMW 7 Series
Fortune Flows
Samsung GALAXY Doodle A Note
Louis Vuitton Store Opening: Island Maison@Marina Bay Sands
Best Use of Outdoor: Sponsored by Moove Media
Finalists
IKEA Catalogue Inspires
Sunsilk Weather Defence
Let’s Get Active Together Anytime, Anywhere
Elizabeth Arden-Juicy Couture Scent Seal Wall
Singapore University of Technology & Design – Women’s Campaign
Best Use of Radio: Sponsored by MediaCorp
Finalists
Men’s Only
So You Wanna be a DJ
Strike While Rod is Hot
Let Chicken and Duck Tell the Story
SingTel Youth NSF Make-a-Wish Engagement
Best Use of Television: Sponsored by MediaCorp
Finalists
Generation “Shai”
Fortune Flows
Onto The Treasure Trail
AsiaRooms.com “DealCations”
SPECIALIST CATEGORIES
Best Business to Business Campaign: Sponsored by 4As Singapore
Finalists
Creating & Fuelling Content for a C-suite Audience through Insight
Real Real-time Computing with SAP
Best Experiential Marketing Campaign: Sponsored by SingTel
Finalists
7UP 3D Drawings
Moment of Truth
I need a snooze
The Heineken Social Tree
Coca Cola Chinese New Year-2012 Bringing Togetherness
Best Integrated Media Campaign: Sponsored by StarHub
Finalists
StarHub Hub It
Tiger Beer Heist
Pampers Joyful Baby
Subway-S$5 Combo. Every Day. All Day
Gillette Fusion ProGlide: Turning Skeptics into Believers
Best Pan Asian Campaign: Sponsored by Wall Street Journal
Finalists
Generation “Shai”
NIKE 4Silos
Mercurial Vapor VIII
STB Your Singapore Guide App
Ultrabook Myths – BUSTED! With HP’s Folio13
Best Strategic Launch: Sponsored by 4As Singapore
Finalists
Tiger Beer Heist
Day to night with TRUEYE
Mercedes-Benz C-class Coupe Signature Drive
Pack Your Bags, Singapore (Expedia.com.sg Launch 2011)
Gillette Fusion ProGlide: Turning Skeptics into Believers
Best Smart Use of Media Campaign: Sponsored by CNBC
Finalists
Men’s Only
Sort Me Out
I Need a Snooze
Kia- The Married Men’s Soul
Puma – What’s Your FAAS Beat?
Best Youth Marketing Campaign: Sponsored by 4As Singapore
Finalists
Uniqlooks
Idiot’s guide to Shisha
So you wanna be a DJ
Puma – What’s Your FAAS Beat?
F&N Sparkling Drinks-S’pore Dance Delights Vol 3