Carol Lam joins Saatchi & Saatchi South China

Saatchi & Saatchi has hired Carol Lam as chief creative officer and managing partner of South China. Lam will work closely with Daisy Ching, managing director of Saatchi & Saatchi Guangzhou, taking charge of South China’s business operation together. Lam (left) will be fully responsible for creative work in Saatchi & Saatchi South China (including Guangzhou and Hong Kong) and will report to Michael Lee, who was promoted to chief operating officer of Saatchi & Saatchi Greater China this May.

Graduating with a major in journalism, Lam’s extensive 20-year-plus 4A agency career began with her university summer internship at Saatchi & Saatchi Hong Kong. Since then she has worked for Leo Burnett, JWT, Grey, Ogilvy, McCann in Hong Kong, and TBWA and McCann in China. She has crafted numerous award-winning campaigns for well-known brands like Cathay Pacific, McDonald’s, Standard Chartered, P&G and Shell. Lam was chief creative officer and managing director of McCann Shanghai before joining Saatchi & Saatchi.

Michael Lee said, “Carol Lam will inject great impetus into South China, which is witnessing a strong development momentum. We believe that with her superior creative leadership and rich management experience, Lam and Ching will definitely realise rapid development in South China, and provide better service for clients in Hong Kong and on the Chinese mainland.”

“I look forward to working with the high-calibre and like-minded comrades at Saatchi & Saatchi. Together, we can do some great work, have some great fun, and help our clients transform their brands into something people love (Lovemarks) in South China and beyond,” Lam added.

Lam’s position at McCann Shanghai was filled by Martin Lee late last month.