McCann Erickson picks up two of the three Gold statues awarded to Malaysia at LIA 2012
Malaysia’s three Gold Statues at the London International Awards equaled the performance of Japan. Only 11 Golds were awarded to Asia this year.
In an excellent performance, McCann Erickson Malaysia, along with Ogilvy & Mather Shanghai, were the only multiple Gold winners from the Asian region at this year’s awards.
McCann Erickson Malaysia won two Gold Statues across the Radio categories. The first Gold was in Radio – Public Service/Social Welfare Campaign and the second in Radio – Innovative Use of Radio. Both awards were for McCann’s Breast Cancer Awareness “Anytime” campaign titled “Audrey”, “Freda” and “Yameen”.
The campaign also independently attained Finalist status in Radio – Public Service/Social Welfare as single entries.
Y&R Malaysia was also a Gold winner for their Penguin Books “More Than Just The Classics” campaign. The executions titled “Fairy Tales”, “Hobbies”, “Languages”, “Music” and “Travel” won Gold in Design – Art Direction Campaign. The agency also won Silver in Poster – Corporate Image Campaign for the executions titled “Architecture”, “Fairy Tales”, “Hobbies”, “Gardening”, “Science Fiction” and “Travel.
Download the full Asian and Australasian results: Asia_NZ_Aus.xlsx