Ogilvy & Mather Shanghai’s #CokeHands is top global outdoor campaign for 2012 in The Big Won Report: 5 Asian campaigns in the world’s top 8
Ogilvy & Mather China’s outdoor execution, “#CokeHands,” has been ranked the top global campaign of 2012 in the outdoor category by The Big Won Report. And in a stunning performance from Asia 5 ads from the region are placed in the top 8 in the world.
“#CokeHands” leads two ads from JWT Shanghai – Heaven and Hell for Samsonite China and Civilization-Rome/Egypt for Maxam China. In fifth position is DDB Singapore’s “Cityscape and Terrain” campaign for Life Cycle Bicycles. And in equal sixth position is “Architecture” for Penguin Books Malaysia via Y&R Malaysia.
Launched in April 2012, “#CokeHands” celebrates the spirit and happiness that comes with sharing a bottle of Coke and is part of The Coca-Cola Company’s ongoing global marketing campaign, “Open Happiness.” Its story of how O&M China Chief Creative Officer Graham Fink personally searched for young student-artist Jonathan Mak Long to design the print ad is now well known.
Graham Fink, O&M China Chief Creative Officer, said, “‘#CokeHands’ is now officially 2012’s most awarded poster in the world. As China is a market that suffers from a lack of global recognition for its creativity, we’re thrilled to be part of its new creative momentum.”
This honor follows “#CokeHands'” other accolades last year including the Grand Prix in Outdoor and Print Craft as well as golds in Outdoor and Print at the Cannes Lions International Festival of Creativity 2012 and two Grand Prix at Spikes Asia 2012.
The Big Won is an annual global report tracking award performance of marketing communications agencies across all media categories and disciplines throughout the year. The rankings calculate results from 39 industry awards shows, approximately 4,500 campaigns or pieces of creative produced by more than 1,500 global agencies.
6 Comments
Real work doesn’t matter.
If this piece of massively ordinary design didn’t have Graham Fink constantly talking it up, it would be as obscure and unnoticed as it deserves to be.
I see he is trying to do the same with that space-monkey campaign, but I doubt even he can make that fly.
I’TS BRILLIANT. ANY-ONE WHO DOESNT THINK SO IF SUFFERING
FROM ‘SOUR GRAPES’ Let’s see some of YOUR work!!!
how do you know?
I wonder if even one of the pieces of work shown above resulted from a client brief and a marketing need? And if any of them were knowingly paid for by a client?
I wish that monkey never would have landed.
Either that or I wish the production wasn’t so shite.