Happy Creative Services Bangalore appointed to Bluestone.com business and releases first work
Happy Creative Services Bangalore has been appointed by Bluestone.com to handle its creative duties. Established in 2012, Bluestone.com is a premium online jewellery store offering a variety of jewellery and accessories, with a special focus on fine personal jewellery.
“We chose Happy for a variety of a strategic reasons”, says Gaurav Singh Khushwaha, founder of Bluestone. “Their fresh perspective on the category was in sync with our thought process & business model. Add to this, Happy’s proven expertise in successfully launching & managing e-commerce brands and their creative reputation were a bonus”, he adds.
The campaign challenges the convention that jewellery is only purchased for special occasions. Armed with a new identity from the Happy design cell, the brand launches with a TVC that will be supported by digital communication.
“We’re quite excited to be partnering with Bluestone to launch their brand. At Happy we have found success in working with startups and entrepreneurs. We are glad that Gaurav and his team placed their trust in us. We are all the more excited with their launch strategy and commercial that questions the behavioural and buying patterns of jewellery buyers.”
Founded by Gaurav Singh Kushwaha and funded by Accel Partners, the e-store guarantees the sale of only certified jewellery. Other benefits include a 100% refund, indigenous design and a 30-day exchange policy.
Credits – Chief Creative Officer: Praveen Das. CEO/Copywriter: Kartik Iyer. COO: Siddartha Roy. Account Planning: Ravi Bhat. Account Management: Ameya Lokhande, Ajay Kumar. Production House: Nirvana Films. Director: Prakash Varma. Executive Producer: Sneha Iype.