Scarecrow Communications spotting small fires with an Anchor Panasonic smoke alarm
This print campaign from Scarecrow Communications Mumbai for Anchor Panasonic smoke alarms shows shots of different dense forests.
On inspecting further, one notices a tiny fire and senses it potential to bring down an entire forest. It also helps in demonstrating the efficiency of a smoke alarm in detecting the smallest of fires.


Credits – Creative Directors: Raghu Bhat, Manish Bhatt, Kapil Tammal, Sarvesh Raikar. Art Directors: Kapil Tammal, Ankit Dembla. Copywriters: Raghu Bhat, Sarvesh Raikar. Agency Producer: Uday Apkar. Retoucher: Deven Chavan. Strategic Planner: Arunava Sengupa. Account Management: Mansi Choudhary. Clients: Dinesh Agarwal, Manoj Dalal, Murli Mohan, Rekha Bhagwat.
