ITSA gives birth to the Material Aunty for OLX.in
The sole solution to your love problem on Valentine’s Day.
OLX.in presents Mrs. Bech De featuring the material Aunty who has just one solution to all your grievances “Bech De” !!!
The new age Material Aunty whom ITSA Brand Innovations Limited created and brought alive for OLX.in. launched last weekend across online, social media and radio for Valentine’s Day.
Emmanuel Upputuru, Founder, ITSA Brand Innovations says, “OLX has stood for Sab kuch bikta hain. So when we got briefed on doing something around Valentine’s, we thought we will create a character called Mrs. Bech De who sees everything with a material lens. She is a combination of the material girl and the agony aunts. Someone who cocks a very real time snook at emotions and feelings for all things loved and lived with for a long time. After all, in this material world with newer products, latest technology, more choices, it is a humorous take on a very real, everyday quandary we all face in our lives. OLX.in is the perfect answer – just bech de your pre-loved stuff and help yourself along in getting to you a new one.”
Mrs. Bech De has gone live on Youtube with three webisodes addressing distressed owners writing eulogies for things they have lived with but, now seek to dispose or upgrade. In fact, OLX.in has created a customized landing page apart from web advertising on yahoo, google and other high traffic sites. Facebook, Twitter and other social media have been leveraged to widen the conversation and increase involvement and participation.
ITSA Brand Innovations is a young company begun by Emmanuel Upputuru and Anirban Mozumdar and already works on with clients OLX.in, Ingersoll Rand, American Express and Intuit.