Raconteur takes you from Bombay to Mumbai

Many of Mumbai’s iconic destinations were once named after prominent figures of the British Raj. However, post India’s independence many of these places were renamed after well-known Indian personalities. Through its walking tours, Raconteur Walks takes locals and tourists on the city’s journey from Bombay to Mumbai in this print campaign from Eleven Brandworks Mumbai.

Credits – Executive Creative Director: Prateek Bhardwaj. Creative Directors: Abhishek Dey, Sambit Mishra. Copywriter: Navin Chawla. Art Director: Sanjog Karulkar. Illustrator: Nishikant Palande.