KDDI lights up Tokyo’s landmarks with their integrated ‘Full Control of Your City’ campaign
KDDI Corporation, Japan’s leader in telecommunications, has announced the recap of their current campaign “Full Control of Your City”.
The campaign illustrates a better, innovative, more exciting future with KDDI’s new service au 4G LTE to generate advanced service and solutions over smartphone.
“Full Control of Your City” is an integrated campaign which takes a multi-platform approach to the next level by using each channel to feed an overarching story. Since the launch in December 2012, the campaign has been executed from classic marketing channels (TVCM and print) to the latest digital design/communications and collaborating with a Japanese Pop Icon. KDDI achieved its goal by creating an elaborate integrated campaign that plastered the company’s image and message throughout the campaign.
The event took place on January 29th 18:30-19:30 in Zojoji Temple and Tokyo Tower, symbolic landmarks in Tokyo, with a collaboration of the most popular Japanese Pop Icon, Kyary Pamyu Pamyu for a secret interactive performance. A selected audience of 3,000 people got to take part in the interaction such as controlling projector mapping to the great Zojoji Temple and Tokyo Tower. The audience also enjoyed several interactive features at the venue, controlling a bumping Taxi, a splashing fountain all by using their own smartphone.
Kyary Pamyu Pamyu celebrated her 20th Birthday on this day with her new release single “Ninjari Bang Bang”, which she performed for the first time. The song was composed for this occasion, and the music video will be made by the footage of the event.