Leo Burnett Malaysia are making young women breast aware using a paper breast
February 25 2013, 10:10 am | | 3 Comments
Young women don’t think they are risk of getting breast cancer until they grow older. This outdoor direct stunt from Leo Burnett Malaysia made them realize what they may have to resort to if they lose a breast.
3 Comments
a cheap stunt for a serious subject.
this will win a kancil award (a what? exactly.)
the soul has gone from LB KL
Well said Euge… this what will happen if get an experimental guy to runs the creative department! What waste!
i like it and im a girl!!!