Life keeps rolling on with BMW runflat tyres
March 8 2013, 9:52 am | | No Comments
To communicate the benefit and effectiveness of BMW Runflat Tyres in a subtle yet interesting way BBDO Proximity Thailand summoned the help of a simple rusty nail, the perpetrator of flat tyres all around the world. From afar, all people see is a rusty nail, but as they get closer they notice an intricate visual in the rust. showing a car’s journey from left to right, uninterrupted by a flat (the nail) because with BMW Runflat Tyres, Life Rolls On.
Credits – Chief Creative Officer: Suthisak Sucharittanonta. Creative Director: Tony Y. Hong. Art Director: Choedchit Koedkietpong. Copywriter: Peter Oh. Retoucher: Phurin Phongchokdeelert, Denkrab Co Ltd).