Host appoints first ECDs: Noah Regan departs BBH after six month for ECD role in Singapore; Bob Mackintosh to fill ECD role in Sydney

Host today announced an evolution of its unique agency structure with executive creative director roles joining the management line up of the agency. Noah Regan (top, left) joins as executive creative director of the new Singapore agency and Bob Mackintosh (bottom, left) will become the first executive creative director in Sydney.

This is first time that Host has included ECD positions within the company, after establishing itself as an agency ‘without a creative department’ almost thirteen years ago.

Regan, who joins from a short stay as CD at BBH Singapore, and Mackintosh will both preside over a small team of top talent within their respective agencies.

Says Anthony Freedman, founder and group CEO: “We have always believed in the power of collaboration to produce interesting creative results and that’s why thirteen years ago, we developed a new way of working. We wanted to have a ‘creative department’ with more people and more diverse talents, including many people who simply wouldn’t accept a full time job in an ad agency.

“That same belief remains today, but with an agency of more than 100 people in Sydney and a growing international presence, we felt it was time to evolve our model. With Bob and Noah we now have the best of both worlds. Smart creative people at the heart of our business whilst still retaining a modern department that extends outside our building, with a long list of great creative collaborators.”

In a career spanning almost 20 years, Regan has created many highly awarded campaigns. As creative director and Partner at The Monkeys he was a key part of many of their most successful campaigns including ‘The Ship Song Project’ which was B&T Campaign of the Year and winner of the Grand Prix at the Australasian Branded Entertainment Awards. Prior to The Monkeys he created several high profile campaigns at DDB London for Volkswagen, Harvey Nichols and Marmite.

Says Regan: “The original Host model was ahead of its time – an agency with no creative department that actually championed creativity. It encouraged collaboration; it promoted diverse thinking from outside the one department or agency. I’m excited to be part of the next exciting installment: a global micro network sharing ideas and talent across three continents.”

Host recently announced a plan to establish a series of international offices alongside Singapore which opened in January 2013. Future locations included both Shanghai and San Francisco.