DraftFCB + Ulka Mumbai create the world’s first 100% recycled advertisement for client Zee Cafe

March 19 2013, 10:05 am | BY Lynchy | 2 Comments

Recycle ad.jpg DraftFCB + Ulka Mumbai collected old newsprint from offices across the city and screen printed their message on to it. They then placed the inserts inside daily newspapers.

Credits – National Creative Director: K. S. Chakravarthy. Copywriters: Donavon D’souza, Siddharth Shah. Group Creative Director: Kartik Smetacek. Art Director: Balakrishna Gajelli.

Recycle ad_Board-1.jpg