@radical.media appoints Chris Tsao as managing director and executive producer for Shanghai

In his 19 illustrious years in advertising and production, Chris Tsao joins @radical.media as their new Managing Director and Executive Producer in their Shanghai office to expand the company’s creative profile in Asia.

“Chris holds a magnetic business savvy and a global production expertise that make Jon and myself thrilled to see him join the @radical family,” said @radical.media President Frank Scherma.

Tsao joins @radical after a distinguished career of producing with some of the top international directors with some of the world’s largest brands, including Audi, BMW, Cadillac, Citibank, HSBC Bank, Mercedes Benz, Pepsi, Proctor & Gamble, Unilever, to name a few. He joins the company after spending five years as the Managing Director at Key Point Productions in Shanghai. Tsao will report directly to Frank Scherma and Jon Kamen to grow @radical.media’s influence in the Asian market.

“What lured me to @radical is their key philosophy in telling stories to inspire, to entertain, to persuade,” said Tsao. “With their internationally, award-winning directors, global production expertise and a company comprised of diverse teams who are versatile in multi-platforms, I feel 1.3 billion people in China are eager to hear those stories.”