Taproot India top all agencies at AdFest 2013 taking out the Agency of the Year gong

One of the great surprises of this year’s AdFest was the performance of independent Indian agency Taproot Mumbai, who beat all comers to take out the coveted Agency of the Year Award.

Taproot won 11 Lotus awards and had around 30 finalists. They won gold, two silvers and six bronze metals. The agency also won the Grande in Lotus Roots for “I am Mumbai” for Mumbai Mirror.

Taproot’s Santosh Padhi (center)  was at AdFest to collect the award.

Here is the list of Taproot’s 11 metals:

Grade – Lotus Root for Mumbai Mirrors, I am Mumbai

Lotus Root – Save our Sisters, Abused Goddess

Gold film – Mumbai Mirror, I am Mumbai

Bronze film – Fox Movies, subtitle

Silver Press – Times Of India, Visual classified

Bronze press- Save our Sisters, Abused Goddess

Bronze Outdoor – Rolling Stone, Recycle Cd’s

Bronze Design – Red Cross Packaging

Silver Art Direction – Save our Sisters, Abused Goddess

Bronze Art Direction – Prayas Bharti Trust

Bronze Illustration – Bartan, utensil cleaning bar