Howard Draft to chair Warc Prize for Innovation

Howard Draft, renowned executive chairman of the Draftfcb agency network, will chair the judges of the Warc Prize for Innovation 2013.

Draft will head a distinguished panel of clients and agency leaders that will award the $10,000 Prize to the best case study worldwide of effective innovation in communications.

The Prize is a truly global contest with entry being free and open to submissions from any communications discipline or industry category.

Draft has a track record of agency reinvention going back more than three decades.

During his tenure, Draft has transformed itself from a small direct marketing agency into a global, fully integrated operation, uniting the former Draft and FCB businesses, and employing staff in 90 markets.

Draft describes himself as a serial entrepreneur and argues that marketing today is “all about influencing in-control consumers in a multi-segmented, multi-tasking world”.

Draft said, “Draftfcb has always prioritized innovation – whether in our agency structure or our work. Life and business are what you make of them, and I will be intrigued to see what the prize entrants made of the challenge to explain and prove how innovative their work has been.”

Carlos Grande, Editorial Director of Warc, said, “We’re delighted that Howard Draft has agreed to be our Prize chair. This news underlines the importance of awarding a Prize to the most innovative marketers worldwide at a time when both clients and agencies are looking for new solutions to communications challenges.”

The full line-up of judges will be announced in coming weeks, with all details available here.