BBH’s ‘Market’ for NTUC Income is Singapore’s favourite local television commercial at the MediaCorp viewers choice Laurel Awards
An advertisement poking fun at confusing insurance jargon and misleading disclaimers has been voted Singapore’s favourite local TVC at the MediaCorp Viewer’s Choice Laurel Awards.
The Laurels are MediaCorp’s annual viewer choice awards that honour Singapore’s favourite television and radio commercials and the advertisers, creative and media agencies behind them.
‘Market’ was voted for by Singaporean viewers out of ten other finalists in the local TVC category.
‘Market’ was launched by local insurance company NTUC Income and features a disgruntled ‘auntie’ at a local wet market who gets bombarded with jargon from a fishmonger.
Created by NTUC Income’s agency BBH Asia Pacific, ‘Market’ is part of NTUC Income’s ‘Asterix’ campaign, which highlights the ultimate enemy – the red asterisk – that features predominantly in most insurance disclaimers.
Charles Wigley, Chairman, BBH Asia said, “Being voted for by viewers is by far the best compliment an ad can have. At the end of the day they are the judges of what we do “.