Spotify launches ‘For Music’, its first-ever US integrated, multiplatform ad campaign via Droga5
New York: Tonight Spotify is launching “For Music,” its first-ever advertising campaign, to introduce Spotify to a mass audience in America.
This integrated, multiplatform campaign developed by Droga5 New York includes TV, digital and social and marks a new, emotionally powerful approach to advertising in this space.
The hero “For Music” TV spot (:60 / :30), which debuts tonight on the premiere of NBC’s “The Voice,” shows the journey of one individual being carried on a sea of people, all moving together as one. This spot speaks to the way music can set you free and unite us all.
Spotify launched in 2008 and quickly became the go-to music streaming service for early adopters in music and tech around the world. Now, with over 24 million active users globally and 6 million paying subscribers, Spotify is poised to break into the mainstream and show the world what it’s been missing.
The campaign extends through a series of :30 / :15 TV spots and digital and social executions that depict specific moments where music changes everything: a chance meeting, a moment of nostalgia, an impromptu party. Each component illustrates the power of music–to motive us, transport us in time and place and allow us to lose our inhibitions–all while demonstrating a real use case for Spotify.