Three senior digital figures join MEC China’s interaction team in Beijing and Shanghai

In a move to further enhance the agency’s digital strategy and search resources, MEC China has made three major appointments in its Interaction team. Paul Yan (pictured left) joins as National Head of Search, and James Graver and Ivy Au (right) join as Digital Strategists. All three will report to Karen Ho, Head of Interaction, MEC China.

“MEC’s strategic approach, its focus on digital and its access to analytics and data are what makes us stand out from the competition,” said Ho. “I am thrilled to have these three highly experienced specialists join the team. We will work together to strengthen the existing strategy and direction for MEC Interaction, and to build on our current success to create even better results for our clients in the future.”

Yan, as National Head of Search, MEC China, will be responsible for the development and improvement of MEC’s search business in China. Yan has 14 years experience in China’s Internet industry with focus on e-commerce in the last four years.

Focusing on leading the integrated planning process across paid, owned and earned channels, Graver and Au will be responsible for activating and accelerating MEC’s digital offering across key clients, with a particular focus on improving strategic thinking and creative processes.

Graver joins MEC China after one year with MEC UK, serving as Digital Strategy Director. Prior to that, he had been with UM UK for five years focusing on digital and creative.

Au has nine years experience in digital planning and buying in Sydney, Shanghai and Hong Kong for OMD and PHD.

Christian Guinot, President, MEC China commented, “At MEC, we have evolved our approach to ensure that digital is fully integrated throughout all areas of our business and runs through the veins of the work we deliver our clients. These appointments reflect the critical importance of digital expertise to our business. We are extremely pleased that Paul, James and Ivy have joined us at this exciting time of change for MEC across China.”