Tiger Beer’s global digital duties moves to iris

iris has been appointed to head up and create content for Tiger Beer’s global digital and social properties, ensuring a consistent brand presence and enhanced engagement across all channels and markets.

This appointment, following a four-way pitch, expands on iris’ remit with the Tiger Beer team, beyond the existing sponsorship activation (for Tiger Street Football and Tiger Translate) and brand design assignments.

Iris will consolidate and refresh Tiger’s global and local digital and social media properties from Aprll 2013 to add real depth to the new Tiger brand expression, which places Tiger at the pulse of the Asian megacity.

“With Tiger really embracing its proud Asian heritage, we’ve created a branded content platform that unearths the drivers of Asia’s modern cultural renaissance,” says Craig Mapleston, Managing Director of iris Singapore.  “Using Tiger’s digital and social assets, we can share these stories, amplify Tiger’s real-world activities from around the world and create a new level of active participation with the Tiger brand.”

In addition to re-launching tigerbeer.com in May 2013, iris has taken an editorial approach to Tiger’s social media presence, providing real-time access to the broad range of Tiger Street Football and Tiger Translate events across the globe, plus connecting social media communities to the unique stories and people that are shaping the future of urban Asia.