Zuckerberg gathers the troops on Facebook Home launch day… but is everyone paying attention?
Launch Day is shot at Facebook HQ. The team of engineers who built Facebook Home gathers as it finally ships to get a pep talk from Mark Zuckerberg himself. However one guy appears to enjoy using Home already.
Created by Wieden+Kennedy Portland and shot on location at Facebook, by Smith & Jones’ Ulf Johansson, the spot features the actual product team and gives people a fun peek behind the Menlo Park curtain.
Credits
ECDs: Susan Hoffman, Joe Staples
Creative Directors: Chris Groom, Stuart Harkness
Writer: Stuart Harkness
Art Director: Chris Groom
Head of Production: Ben Grylewicz
Producers: Jennifer Fiske, Andres Murillo
Production Company: Smith & Jones
Director: Ulf Johansson
DOP: Andrzej Sekula
Executive Producer: Philippa Smith
Line Producer: Megan Moore
Editorial: Joint
VFX: The Mill, LA