Pleasures of Heathrow T5 revealed in latest British Airways print campaign via BBH Asia Pacific

BBH Asia-Pacific wanted to hark back the beauty of travel with their new print work for British Airways. Their state-of-the-art Terminal 5, voted the World’s Best Terminal in 2012, gave them the perfect opportunity to do that.

In vintage style illustrated posters, the resplendent days of air travel are re-lived, a time when fashion, glamour and gourmet food were all part of the experience.

Such luxuries await at the new Terminal 5  – a destination in itself. Travellers can choose from an array of top British and international brands such as Smythson, Mulberry, Paul Smith, Jimmy Choo and Prada.

And you’re spoilt for food choices including a taste of celebrity chef Gordon Ramsay’s Plane food.

Peter Callaghan, Creative Director at BBH said: “Terminal 5 brings some genuine glamour back to air travel. It is grand, spacious, and filled with desirables. How right to take it back to a bygone era, and sell it as a destination in itself”.

Niall O’Gorman, Marketing Lead, British Airways added: “We wanted to position T5 as an ideal transit hub, the home of British Airways. With all T5’s offerings, travel promises to be an absolute pleasure”

The print and out-of-home campaign is now running in India and Korea and will rollout across Asian markets in coming months.

Credits: Business Director: David Webster. Associate Account Director: Sheila Melbye. Account Executive: Jade Cheng. Planning Director: Sandy Burns. Regional Executive Creative Director: Steve Elrick. Executive Creative Director: Scott Mcclelland. Creative Director: Peter Callaghan. Art Directors: Eirma Webster, Paul Downs. Copywriter: Angie Featherson. Print Producer: Lesley Chelvan. Retoucher: Sally Liu. Illustrator: Jonas Bergstrand, CIA. Production Agency: Calibre Pictures & Ideas. Photographer: Xin. Producers: Theresa Chia, Ken Zhang.